Blogging
We write and publish content that your audience is looking for. This content not only helps you get discovered in search and social media, but it also keeps your audience coming back to your website for new content.
Inbound Marketing for Mortgage Professionals
Build a growing audience of prospects, clients, referral partners, and much more through a comprehensive inbound marketing strategy.
What is Inbound Marketing?
Inbound marketing is all about building an audience with relevant content with the goal of turning them into paying customers. It involves using social media platforms, blogging, email newsletters, video marketing campaigns, and other online strategies to bring in interested buyers and provide them with valuable information, establishing trust and positioning you as the expert "go-to" source for mortgage and real estate information.
Why Inbound Marketing for Mortgage Professionals?
With inbound marketing techniques as opposed to outbound (marketing through cold calling or advertising), mortgage professionals can build an audience that continues to return for relevant, useful content. Then, when the prospect is ready to refinance their home, buy a new home, or acquire an investment property, they will go to you, their trusted source of information.
Why MortgageX Marketing?
Not only have we served hundreds of clients, but our founders also have more than 20 years of real estate, mortgage, title insurance, and property management experience. As a Diamond HubSpot Solutions Partner, we combine our real estate and marketing expertise to deliver the most effective marketing available for the mortgage industry.
Our Inbound Marketing Package
Marketing Automation
Marketing automation scales your efforts with sophisticated workflows. Automation puts lead nurturing, task management, personalized emails, and much more on autopilot. This turns your company into a marketing machine.
Search Engine Optimization (SEO)
SEO is at the core of everything we do. We help you outrank your competitors and build your search authority with tools that publish relevant content strategies, optimize each piece of new or existing content, and perform regular on-site SEO audits.
Campaign Landing Pages
Each of our marketing campaigns include landing pages with forms and calls-to-action designed to engage visitors to your website and convert those visitors into leads.
Marketing Emails
We create professional, mobile-optimized email campaigns that are designed to engage your prospects. These emails can be configured to be send via intelligent automation.
Reporting & Analytics
With our powerful reporting tools, you can make smarter decisions with data-backed information. You can track website traffic, leads created, deals closed, and much more with state-of-the-art analytics tools.
Lead Segmentation
Automatically segment and nurture contacts based on data collected, then precisely target leads. Additionally, you can automatically score leads allowing your team to focus on the highest priority opportunities.
Calls-to-Action
Each marketing campaign includes calls-to-action (CTA). These can be anything you want a visitor to do, such as download an ebook, sign up for a webinar, schedule a consultation, attend an event, and more.
Social Posting
We extend the reach of your content by posting every one of your blog posts to social media platforms. This allows you to get the most value out of every blog.
Featured News
We turn your website into the "go-to" source for mortgage industry news. We curate and post timely and relevant news, bringing contacts back to your website again and again.